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3 Auto Lease Payments
Remaining or Less
High new vehicle purchase predictor
Target this buyer each month until they buy (up to 3 times)
Most markets have low monthly counts on this buyer
Call to Action: Early lease termination offers and incentives
Hook: $500 incentive voucher plus quality gift
Offers: Lease payments on mid to high end vehicles |
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6 Auto Loan Payments
Remaining or Less
High new vehicle purchase predictor
(some newer used and program car sales)
Target this buyer every 2 months until they buy (up to 3 times)
Most markets have average monthly counts on this buyer
Call to Action: Buy current vehicle for up to 120% of book value, upgrade or buy back
Hook: 120% trade voucher plus quality gift
Offers: Price and payments on mid to high end vehicles |
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CapitalAutoLoan.com Custom Filtered Pre-Approvals
High used vehicle purchase predictor
Target this buyer every 4 months
Most markets have high monthly counts on this buyer before filtering
Custom filtering process to eliminate
the non-qualified buyers
Message: You have been pre-approved to receive an auto loan (amount not listed)
Call to action: Call our toll free number to determine your pre-approval amount
Hook: Medium quality
Offers: Great selection of pre-owned vehicles and new vehicles starting at (low price)
For more information on our filtering process and the media campaign: --- Click Here --- |
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CapitalAutoLoan.com Media Campaign
Generates completed credit applications from your existing print ads
Camera ready artwork supplied
Place artwork in your existing print ads
Toll Free number with 24/7 call center and scripted live operators
Lead tracking web site
Buyers are not pre-approved (mostly secondary deals)
Call to Action: Need an Auto Loan? Apply Today!
Hook: Toll free number with live operator assistance
Offers: Fast, safe and secure! Get approved from the convenience of home |
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Dealer Database
High new and used purchase predictor
Target this buyer every 6 months (maximum)
Quantity varies, list hygiene may be required for postal sort
Call to Action: 1 customer loyalty and 1 purchase anniversary offer per year
Hook: Premium or service specials
Offers: Price and payments on mid to high end vehicles
Great Idea: Add a monthly service clinic or customer loyalty party |
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New
Homeowners
High new auto purchase predictor after close of escrow (some newer used sales)
Target this buyer for 2 consecutive months
Most markets have low monthly counts on this buyer
Call to Action : Welcome to the neighborhood, dealer introduction
Hook: Premium or introduction to service with specials
Offers: Loan or lease payments on mid to high end vehicles
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New Families (pre-natal)
High new and used purchase predictor
Target this buyer for 2 consecutive months
Most markets have low monthly counts on this buyer
Call to Action: Congratulations, size, mileage and safety upgrade offers
Hook: Premium
Offers: Payments on sedans, vans and economical vehicles
Great Idea: Car seat safety clinics every 60 days (sponsored by local fire department) |
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Hispanic Households
Medium used auto purchase predictor but high response rates
Target this buyer every 6 to 12 months
Double verified (surname and phone verification of spanish speaker in household)
Quantity varies per market
Call to Action: English and Spanish offers
Hook: Medium
Offers: Payments on trucks, sedans and SUV's, low to mid new and used vehicles
Note: Fasting growing segment |
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Women (78%of all buying decisions start here for married couples)
High new and used auto purchase predictor
Target this segment monthly
Most markets have high counts on this segment
Add custom filters: age, income, profession etc. to meet your buyer requirements
Call to Action: Dependability, warranty info and quality no hassle service
Hook: Quality
Offers: Value offers and make it easy to respond, stress features and benefits
Great Idea: Service clinics and how to clinics work well |
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Discharged Bankruptcies
High used auto purchase predictor
Target this buyer once at a pre-determined time after discharge
Most markets have low counts on this buyer (secondary)
Call to Action: Credit re-establishment with a pre-approval offer
Hook: Medium
Offers: General offers, great selection of used cars starting at (low price)
Add to CapitalAutoLoan.com and receive the 24/7 call center |
